was happy to get a huge network of white-collar groups, which also allows more and more Internet companies began to promote the object on the white-collar workers. The white-collar life level and purchasing power is relatively high, but because of the special occupation environment, white-collar workers are generally more busy, and there is a new habit, what is popular on the Internet, they will go to the hot side, in their eyes, the Internet is just a way to kill the boring time, quickly the rise of happy net and the rapid decline has lost all white-collar workers. On the contrary, the Internet is also a group, that is the grass root, whether their business would be good to do some
is a group of users on the Internet called grass root: not rich but high consumption of
China grass root on the Internet has 500 million characteristics, these groups are more introverted, and the heart be scanty of words is extremely active, the Internet is the necessities of their lives. Although their income level is not high, but their willingness to pay on the Internet is quite high. For example, those crazy game player belongs to the grass root, they in order to pursue a more exciting game experience and constantly to recharge the game a lot of game currency, it also brought considerable profits for game operators, and for white-collar workers, they play the game is only to pass the time, pay don’t pay for them is not important.
Grass root image
classic is what kind of? In the dark corner smoking a few dollars of smoke, holding domestic mobile phone or tablet computer to pull the toes while playing the game, sometimes playing day and night. Their request is not high to wear with something to eat, but must be some games in the high level, good equipment, or to their psychological needs in some products at the expense will not eat meal to recharge these products. As we know, from the user’s point of view, grass root is actually a group of willingness to pay high group, in other words who made grass root business, who will be able to get a lot of water from.
we look under the grass root community needs, the game is usually the biggest demand for grass root, also some funny content and satisfy their psychological products will also seek to stimulate greater market, because as a grass root, in most cases due to their own situation, and can not find satisfaction in reality. So the virtual, cheap internet service has become the necessities of their lives. For we grassroots entrepreneurs, on grass root is perhaps the product operation in case of demand can make our products more broad market.
are you still working as a white-collar
, happy net after the rapid rise, the demand for white-collar workers are more Internet enterprises, but some of the market for white-collar office, entertainment products did not achieve greater success, more is to die in the cradle. Why is this a group of relatively high income levels will let users painstakingly so many Internet companies and failed?