What are the most common causes of failure

graduated 2 years, always adhere to a heart of entrepreneurship, but suffer from their lack of ability, so are looking for their own startups, with growth, has been to muddle along without any aim three start-up companies: A, B, C. (not to mention the specific name) each time is not particularly long stay. But I still want to talk about my understanding of the reasons for the failure of start-up companies

first, cross-border entrepreneurship, leader understanding of the industry is not deep enough

this is the A company committed in my opinion the biggest problem, leader is a leader in the construction industry, has made great achievements in the field of design, then enter the real estate industry, completed the most primitive capital accumulation and contacts.

because leader think the Internet web design is very ugly, not a kind of aesthetic feeling, coupled with their overseas learning experience, so the copycat Tumblr force light blog, and in accordance with their thinking in the construction industry added a lot of complex design for the web site. I have worked here for about three months, until I left that day, many details of the site still can not understand, do not know how to operate.

when the site was just on the line, there are few domestic companies do light blog, the impression of little, Lofter are not, and even 2 years earlier than micro-blog. There’s no problem at all in time. But the Internet is not about leader, and the Tumblr is extremely similar, and the copy of the top editor system, but unfortunately there is no dig out a batch can continue to provide quality content source of high-end users, content production finally completely into the work of editing staff.

two, entrepreneurs blindly optimistic that their products are good enough

actually optimistic entrepreneurs is a good thing, at least this power must believe you can succeed in the future, but if I feel very good, the most professional, which in my opinion is a kind of blind optimism. This is B’s mistakes, this is a dedicated O2O industry research, technology blog, two co-founder, a line has 10 years of experience, another 10 years of experience in the line, claiming he is the most professional research institutions for O2O. Because I am also very concerned about the O2O, they have to be a lot better than I do, but those who really understand the online and offline people, in fact, there is still a very big gap.

I work here two months, met some really engaged in O2O entrepreneurs, their understanding of the entire line of more than two founders of our company have many in-depth, in my opinion B a lack of understanding of the relationship between online and offline, and a little too blind optimism. People who really understand the Internet to understand the line is not thorough enough to understand the line may not completely understand the Internet, two separate people together is not necessarily 1>

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