Ma Yun issued a document to entrepreneurs culture is the development of DNA


technology news news January 19th, Alibaba group chairman of the board Ma in its social platform and from the "on the construction of enterprise culture and the majority of entrepreneurs to expand exchanges, said Ma culture is the development of the enterprise DNA, determines a company’s personality and fate.

Ma Yun believes that the establishment of any enterprise is the first factor to understand their own business and why, that is, what is your mission. Mission is high, big, Wei, or low, vulgar, where is not important, it is important that you and your founding team to really believe. Because I really believe it or you decide the company’s slogan jingqishen."

Ma Yun said that many companies to recruit employees only talk about work, salary and ability, almost no company’s mission and culture, which from the beginning of the company to let your company less condensed spirit. Enterprise culture is the development of enterprise DNA. It determines the character and destiny of a company. Like attracts like., Birds of a feather flock together. The pattern of the mission and the degree of confidence will determine how many employees will join you and help you. Culture is the staff pledge specification."

Ma Yun believes that corporate culture is formed by the same habits of people. System construction culture, but it is only to protect the culture – a lot of time, the stronger the system will be weak culture."

he said, "good corporate governance depends on the culture medium, companies rely on the system, so the company loyalty by relatives and friends. Many of the company’s culture is in that wall newspaper, magazine and events. In fact, the relationship between culture and these things really small. Culture is false, must do. Entrepreneurial companies must find out the specific methods of cultural assessment, and the interests of employees. Otherwise, culture is a waste of resources and time. Culture and the founder’s beliefs are closely related, but also must be all employees to participate in the discussion of identity."

on the founder of cultural construction, Ma Yun’s point of view is to do is: to say and think the same. Do and say the same. You can change what you say and think because you thought there will be progress, but what is the most key inside and outside the executive culture. People don’t see what you say, but how you do it."

"how the mission, will decide how to recruit people. The boss is the boss of the company, and the key to the success of the company." Ma split the role of the boss and employee division.

Ma Yun once again stressed the need for the construction of enterprise culture, and to remind entrepreneurs to do business, engage in business do not consider these only want to make money, like is to go to a casino to play roulette, the probability of losing too much. So many people go, so few people alive. It is not easy to do business." (Ivan)

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