The unicorn crisis a breakthrough in the shadow of a giant

and a Silicon Valley Unicorn company suffered a development dilemma. U.S. SMS application Tango was recently forced to cut 9%, closing the electricity supplier business Tango Shop.

Sina

technology Zheng Jun from the bottom of the U.S. Silicon Valley

and a Silicon Valley Unicorn company suffered a development dilemma. U.S. SMS application Tango was recently forced to cut 9%, closing the electricity supplier business Tango Shop. The start-up company completed a $280 million D round of financing in the first half of last year, of which $215 million investment in Alibaba, Tango also joined the valuation of $1 billion Unicorn club.

Tango was founded in 2009, is the first application of the main video chat, won many users in the FaceTime before the popularization; then they along the strategic thinking of Asian products such as Line and WeChat, joined the voice, pictures, music, games, stickers, electricity and many other businesses, like an American version of WeChat.

success and crisis

this year, Dropbox, Evernote, Flipboard and many other $1 billion valuation of Silicon Valley startups have suffered business difficulties, Tango is just the latest one. The unicorn’s survival crisis has also become a hot topic recently.

How to

the unicorn’s name? Because Silicon Valley startups tens of thousands, but success probability is not high, the valuation of US $1 billion is one, like a unicorn as rare. Unicorn is just a development stage of a start-up company.

data show that from 2003 to date reached $1 billion valuation of Silicon Valley software startups only 39, accounting for only the same market, the total number of start-up companies of 0.07%. Over the past ten years, an average of only one unicorn was born every year, only one hundred million U.S. dollars to break through Facebook.

a company into the unicorn stage, in fact, has become a medium-sized enterprises. Its business model and growth strategy will also face new challenges. Note: Dropbox valuation in the actual level of ten billion, greater than the other start-up companies mentioned in this article, but compared with the industry’s billions of dollars in the market value of the giant rivals, they are still thin.

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although the story of the unicorn companies are different, but the success of its early experience have similarities. They are in front of the industry to see the market demand gap, quickly occupy the market share and hundreds of millions of users, but also led to their valuation exceeded $1 billion mark. Unicorn’s successful products also have the same elements: beautiful design, easy operation, basic free.

specifically, Dropbox saw the growth prospects of personal cloud storage services, Evernote saw the market space for cross platform productivity light applications, Flipboard saw the future needs of mobile reading, T>

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