Five reasons for the failure of the catering industry

catering industry has been one of the most popular in the Chinese market, but also the most lucrative, the most profitable industry. In China, every day tens of thousands of hotels and restaurants opened, there are tens of thousands of hotels and restaurants close, almost every business owner has a good vision of their own restaurants, but the actual operation is very different. We summarize the main reasons for the failure of the catering business:

night blindness


clearly tell the customer, a collection of 12% off, but in the hands of customers, has become a 2% off. He also drinks: What one says is plausible. do not discount, do not discount the seafood, the staple food is not discounted……. The vast majority of catering enterprises, do is repeat business. Customers can not be deceived.

and business positioning is not accurate, do not know what the customer needs? Do not know what they sell? The complexity of the simple idea is the performance of the wrong argument.


paranoiaSupreme talent, insight, value, power, knowledge, identity and so on

inconstant in policy contradictions, let employees know what to do. Who knows what the boss is true? The so-called no joke, say that you can’t discuss it. Small and medium restaurants to see their own reality, do a good job.


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