this is a real case, a liquor company planning links in the product, pricing matters planner and business owners had a heated argument, the reason is planning the pricing is too high, each of the products are higher than the original nearly doubled, business owners feel ridiculously high, consumers are willing to will not be able to sell.
When planning for
incidentally add, the following innovative ways of thinking can be applied to any product marketing
The use value of
if you will just be a regular cup, placed in the general store, with ordinary sales methods, perhaps it can only sell 3 yuan , may also encounter a shop next door to the boss cut strokes off the dark strokes, this is not a tragic ending value innovation.
The cultural value of
if you design it as the most popular style this year’s cup, can sell 5 yuan. The next door shop boss price strokes of the dark strokes estimated also make not on, because you have a cup of culture, directed at this culture, consumers are willing to pay more, which is the cultural value of the product innovation .
The brand value of
if you will it famous brand label, it can sell 6, 7 yuan. Next door shop 3 yuan / call again ring is useless, because your cup son is a brand of things, almost everyone is willing to pay for the brand, which is the brand value of the product innovation.
The combined value of
no problemSuch as