/ world network operators intern reporter Yu Xiaoyan Han Xia Ning
is the leading role of food special purchases for the Spring Festival Festival, a 5 day Ali has ended the special purchases for the Spring Festival section, the electricity supplier of food festival special purchases for the Spring Festival is still ongoing, individual brands such as three squirrels during the Spring Festival is not closing.
three squirrel operators responsible Liu Hao told the network operators in the world, from January 17th to 21, three squirrels in Tmall’s sales reached 420 million yuan, total net sales of 500 million yuan, orders amounted to 3 million, the best selling snacks is nuts and pistachios. From the day of the transaction Laba index, three squirrels ranked first in the category of leisure snacks.
day is more important than special purchases for the Spring Festival double 11, double 12
Festival special purchases for the Spring Festival every year, but this year, Ali invested heavily to build food and special purchases for the Spring Festival Festival, the main push category. Liu Hao feel this year than in previous years the festival special purchases for the Spring Festival more lively, more concentrated flavor.
for the three squirrels, double 12 immediately after entry to the festival special purchases for the Spring Festival rhythm, before three days have been put on the preheat page.
three squirrel marketing director Yan Xiuguo said, three squirrels have three each year, double 11, double 12 Festival and special purchases for the Spring Festival on food business, and even more important than the day special purchases for the Spring Festival double 11, double 12, sales section can be decided next year special purchases for the Spring Festival tone.
with Tmall’s main battlefield activities support, this year the company’s overall attention is also higher than in previous years. Whether it is the input of resources, station advertising, scouring the marketing, the implementation of unprecedented intensity. Especially in the field of television advertising, three squirrels in the seven TV, CCTV’s five channels have been put on the advertising, unprecedented expansion of brand channels.
in marketing, three squirrels with "Kung Fu Panda" custom package, at the same time in the "Mermaid", "Macao rain 3" films such as implantation of three squirrels advertising. At the same time also prepared a lot of experience, such as dolls, cans and other exclusive gifts, to the user.
from the beginning of three squirrel Laba, sales continued to rise. Compared with the same period last year, sales far more than expected. Laba Festival three squirrels sales last year was 58 million yuan, and this year it sold 130 million yuan a day.
sales increase so obvious that this year’s special purchases for the Spring Festival more fierce. On the three squirrels, after the transformation in 2015, it is no longer simply the electricity supplier of nuts, but a whole category of snack electricity providers, category expansion naturally help to increase sales.
of food business, a major feature of the festival is special purchases for the Spring Festival gift boxes, gift boxes, exterior design, internal collocation pricing needs a lot of work to prepare. During the festival the three squirrels special purchases for the Spring Festival Ali, sold a total of about 2000000 pieces of gift, a gift box burst sell 1 million >