1, why Baidu traffic is higher than Sina, but Baidu brand advertising revenue is not as good as Sina, why QQ traffic is higher than Sohu but QQ portal advertising revenue as Sohu?
because the brand advertising is based on 1) has the quality of traffic and users, as well as the 2 media influence. Only the content of the media is valuable, if there is no media attributes, will not constitute a valuable flow. Of course, only the word of mouth or influence is absolutely not, no position, where to * * *
2, why and Sina in the face of personal customer service is not successful?
because their genes are for customer service, is to enhance the customer’s brand value and alive; and consumer need and client need completely different. Sohu’s strong department is the sales department, and Baidu’s strong department is the product department. I heard that Baidu’s product VP for consecutive years to maintain a daily search for personal habits of the 1000 words
3, the next 3-5 years, China’s huge portal pattern may be Sina + Baidu +QQ, after 5 years is likely to be the world of Baidu and QQ.
because Baidu and QQ to absorb the cost of new users is much lower than Sina, while they attract new users much faster than sina. What they need to do is how to upgrade their huge flow platform for media influence platform, and 5 years, enough to allow them to complete this transformation. Now QQ is the fastest growing portal, entertainment and sports channel is particularly evident, and Baidu also got the news license, it wants to do?
4, the Chinese website is nothing more than the model of 1) free mode or 2) charging mode.
free mode of revenue sources is nothing more than advertising, or 1) brand advertising, such as Sina Sohu, or the result-driven () advertising, such as Baidu. The only area in the Chinese charging mode of success is the game (wireless only charge channel only), because the site is still in the China information + entertainment era, commercial era has not come, Taobao is not free. If you can’t charge, start looking for your advertisers. Zhou Hongyi’s QIHOO, what is it?!
5, what is the purpose of entrepreneurship?
is nothing more than IPO or be acquired. If it is to IPO, then must have sufficient funds to support long-term, until 1) generated huge traffic, there are plenty of valuable user group, and 2) have sustained massive income on large-scale users based on cost. Large scale cost management and the emergence of large-scale income, the difficulty is not small companies multiplied by N times or N square times can be calculated. Sohu and Sina until 2003 to achieve the scale of advertising revenue. Why don’t you say Chen Yizhou mop.com listed? >