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Is this new campaign why Gillette snapped its ties with Hardik Pandya?

first_img Ritayan Basu New DelhiJanuary 15, 2019UPDATED: January 15, 2019 15:51 IST Gillette have started a new campaign “#TheBestMenCanBe”, just days after parting ways with Hardik Pandya (Hardik Pandya Instagram Photo)HIGHLIGHTSHardik Pandya was bashed for his misogynistic comments on Koffee with KaranHardik Pandya lost his endorsement deal with Gillette after controversyPandya on Tuesday also lost his honorary membership with Khar GymkhanaHardik Pandya saw his life change since his appearance on Koffee with Karan. The Indian cricketer drew ire from the entire nation for his misogynistic comments.Since the episode aired on TV, Pandya has appolased twice and seen his image take a nosedive with him losing out on a brand endorsement deal with personal care giants Gillette.Within a week of airing the episode, Pandya fell out with Gillette, who are also one of the sponsers of the India-Australia one-day international series.Gillette on Tuesday came out with “#TheBestMenCanBe” campaign on soocial media as the company will help “inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”Boys will be boys? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at https://t.co/giHuGDEvlT. #TheBestMenCanBe pic.twitter.com/hhBL1XjFVoGillette (@Gillette) January 14, 2019Many have already started to wonder whether the parting with Pandya and the start of their new campaign, is not mere co-incidence.Not jumping to conclusions, as to which inspired the other (the move to cancel deal or idea of the campaign), the whole incident has become somewhat of a PR nightmare for all.On Tuesdayy itself, Khar Gymkhana revoked the honorary three year membership offered to Pandya. “Our 4000 member strong social media handle has received a lot of outcry against Hardik Pandya and his comments. They, particularly the women members wanted the club to take some action and be pro active. So in our managing committee meeting, we decided to revoke the three year membership we had given him last October,” Gaurav Kapadia, Khar Gymkhana Gen Secretary told India Today.advertisementPandya had appeared on the celebrity chat show (Koffee with Karan) along with KL Rahul.”When I lost my virginity, I came home and said, ‘Main karke aya hai aaj (I had sex today)’. At a party my parents asked me ‘acha tera wala (women) kaun sa hai [who is your interest here?] so I said yeh, yeh, yeh (pointing out women)’ and they were like ‘waah proud of you beta’,” Pandya boasted on the show.The 25-year-old also said things like, “I like to watch and observe how they (women) move. I’m little from the black side so I need to see how they move,” when Karan Johar asked him why he doesn’t ask women for their names in nightclubs.Rahul then went on to reveal how they both decide on who gets to date a girl when Karan Johar asked them what happens when both of them like a particular person? “Upto the woman,” Rahul replied.But Pandya interrupted and said, “Nahi nahi aisa kuch nahi hai, talent pe hota hai. Jisko mila woh leke jao. It is on talent.”Also Read | Hardik Pandya loses Khar Gymkhana honorary membershipAlso Read | Hardik Pandya loses Gillette endorsement deal after Koffee with KaranAlso Read | Hardik, Rahul suspended for Koffee with Karan controversy: What lies ahead for the two?For sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Tags :Follow Hardik PandyaFollow GilletteFollow The Best Men Can BeFollow CampaignFollow Koffee With KaranFollow Hardik Pandya ban Is this new campaign why Gillette snapped its ties with Hardik Pandya?Hardik Pandya fell out with Gillette, who are also one of the sponsors of the India-Australia one-day international series.advertisementlast_img read more

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