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Drawing a Roadmap for Your Content Strategy in 7 Steps

first_imgA content marketing strategy without direction won’t easily arrive at any milestones. If you’re interested in giving your content a sense of purpose (as well as direction) and want to avoid looking lost in your copy, you’ll need a content roadmap. With one, your marketing-related goals will once again be attainable. In seven steps, the people over at MarketingProfs have created an instructional guide for content marketers looking to create a roadmap. Here are some of the steps, from the beginning:Have goals in mind from the outset. Don’t wait until you’re deep into the execution phase of your content strategy to start formulating goals. You should build a roadmap that will help you reach your goals.Create personas for your audience to get a better sense of your readers, subscribers and visitors. You can improve the quality of your content craftsmanship when you have a utilizable sense of their online personalities.A content roadmap — if nothing else — is a means to an end. Without it, the life of a content marketer can be much harder than it needs to be. For the rest of the steps in creating a content roadmap, read the full article on the MarketingProfs website.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

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